A project and activity based course, you will get the opportunity to practice with Google Analytics for more advanced learning and skill development.  Your instructor will work with you on implementing  Google Analytics for your own website. You will come away wiith the skills necessary for employing this most useful tool.

CEUs/ILUs: 1.6
Length (in hours): 16

One Month Course


Unit 1

Google Analytics Setup

  • Your Google Analytics Account
  • Navigating Google Analytics
  • Google Analytics Reports and Dashboards

Unit 2

Google Analytics Reports

  • Acquisition Reports
  • Behavior Reports
  • Conversions

Unit 3

Google Analytics Data Collection

  • Categorizing Users and Sessions
  • Applying Configuration Settings
  • Generating Reports

Unit 4

Creating Custom Dimensions and Metrics

  • Analyzing Data
  • Event Tracking
  • Applying Demographic Filters

Learn about the other courses which are part of the same certificate:

Next start date

Mar 7 – Apr 1, 2022

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